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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google printed materials, SEO migrations & development servers appeared first on Search Engine Land.

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Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land.

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Set the table and pour yourself a glass. It’s time to talk about your top Thanksgiving recipes and questions according to Google Search. Though it might not be as subject to debate as some conversations you have at your family table, there’s plenty of variety when it comes to our national menus this holiday.


Whet your appetite.

Everyone has a strategy for saving maximum stomach space for mashed potatoes, gravy and stuffing on Turkey Day. But while the turkey roasts and the drinks are served, you might be in need of a snack. Enter deviled eggs, the #3 searched recipe in the U.S. last Thanksgiving Day. If you’re in Ohio, you might go a bit bigger with a seven-layer salad. This fruit-based dish is uniquely highly searched in the Buckeye state.


Now for the main course.

Turkey, of course, is the centerpiece dish on most Thanksgiving tables: The answer to one of your top searched questions, “How many turkeys are consumed on Thanksgiving?” is somewhere around 45 million. Now it’s just a question of how to do it. On Thanksgiving Day last year, the top searched Thanksgiving question was “How long to cook a turkey?” The answer depends in part on how you do it; although roasting is common, there were more questions about brining and smoking on the day preceding Thanksgiving. And as the clock ticks by on the day itself, people may find themselves looking for a faster method. That’s when questions like “How long to fry a turkey” and “How to deep fry a turkey” creep into the top 10 searches.

And it may be controversial to suggest a turkey-free table, but if anyone’s doing it might be Californians. Excluding turkey, the top searched Thanksgiving recipe in every state is either green bean casserole or sweet potato casserole—except in the Golden State, where it’s honey baked ham.


Nobody puts side dishes in the corner.

But let’s be real. Most of us are in it for the sides. Many households are breaking out the fried onions and marshmallows to make green bean casserole—the most popular side dish in 26 states—and sweet potato casserole, respectively.

But there’s a huge variety when it comes to side dishes, which you can see when looking at the dishes that are uniquely highly searched across states. Examples of these dishes include mac and cheese in Tennessee, collard greens in Maryland and acorn squash in New York. Corn is popular in many places and many forms—casserole in Iowa, pudding in North Carolina and Virginia, and souffle in Florida. Kentucky, Texas and West Virginia are eating their greens, with broccoli casserole, broccoli rice casserole and broccoli salad, respectively. In Oregon and South Dakota, you might find ambrosia salad on your plate.


Sometimes there may be just a difference in vocabulary. Though sweet potatoes are popular across states, in Kansas, Louisiana and Utah, yams were uniquely highly searched. You know what they say: I yam therefore I yam.  


There’s always room for dessert.

Pumpkin spice everything! Pumpkin is the most searched pie type in nearly 30 states, followed by sweet potato and, in a distant third, pecan. There’s one true outlier: in Maine, chocolate cream pie takes the, um, cake. 

But no one has just one pie on their table, right? (Right?) Across states, there’s more variety in the #2 and #3 searched pies, including apple, banana cream and even buttermilk and peanut butter. And pie might not be the apple of some states’ eye. In Arizona, the most uniquely highly searched dish is actually pumpkin roll, a cream-cheese filled dessert.

Now that you’ve eaten your fill and given thanks, it’s time to clean up and ask one last question: “What to do with Thanksgiving leftovers?”


Top questions and most popular searches are based on data from 2016. Unique searches are based on aggregated data from 2015, 2016 and 2017 (so far).

Serving up top Thanksgiving recipes, questions, and standout sides by state, according to Google Search.
You generally wouldn't want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips. The post How to keep your staging or development site out of the index appeared first on Search Engine Land.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade appeared first on Search Engine Land.

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Even former Google search executive Matt Cutts calls this new Google search behavior 'super annoying.' This story was updated to say this was a bug and Google is fixing it. The post Updated: Google home page search box now shows you recent searches by default appeared first on Search Engine Land.

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Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and...

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The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.

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Google has also released search trends around Black Friday and Cyber Monday-related search queries. The post Google beefs up mobile shopping results for the holidays, adds more product info & buying guides appeared first on Search Engine Land.

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The new design for Google Flight search makes it easier to find cheaper flights, says Google. The post Google Flights gets a redesign in time for the holiday season appeared first on Search Engine Land.

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A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land.

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In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before. Indeed, Black Friday searches containing “best” have more than doubled over the past two years on mobile. People are also scrutinizing products from every angle, including the packaging—mobile watchtime of unboxing videos is equivalent to watching “Love Actually” over 20 million times!


Before you head “over the river and through the woods” to deliver your presents this season, we’re introducing improvements to mobile shopping experiences on Google that’ll help you browse, research, compare, and get the items crossed off your holiday gift list.


What’s hot on the list this year  

As always, there's a new crop of gifts climbing the trends chart. Here's a look at popular searches going into Black Friday:



Get the shopping scoop in a snap To help you search for gifts on the go, we recently redesigned mobile shopping on Google, bringing more product information to the forefront. Click the “Quick View” button in the Google Shopping ad to preview details like a bigger image, product description, reviews and seller rating—and to see if you can score a good deal by checking if it’s on sale. If you see an item that’s almost perfect but not quite what you want, scroll down to view visually similar or related products underneath, or to discover more products from the same brands or retailers.

More quickly and easily research, compare and narrow down your gift options

We know you’ve got limited time and lots of gifts to buy. Knowing that researching items and comparing prices are two of the most common mobile shopping activities, we recently introduced enhancements to the knowledge panel on Google.com to help you quickly find product photos, videos, reviews, descriptions and more.


To help you further narrow down your options and give you deeper insight into potential purchases, we’re now showing buying guides on Google for broad categories (like sewing machines or coffee grinders).

Also, when you search for a specific product, Google.com now shows you other helpful information, like related items, and allows you to compare reviews, prices and other specs, side by side. And if you’re searching for tech gadgets, we’ll help ensure that you're looking at the latest and greatest. You’ll now see a label alerting you there’s a “newer model available” if you're browsing last year’s product.

Shop by voice with the Google Assistant

As much as we try to plan ahead, procrastination happens. If you find yourself looking for something at the last minute, try using your Google Assistant to see where you can purchase needed items nearby by saying “Ok Google, where can I buy…”, or to get it sent right to your doorstep by saying “Ok Google, buy…”. Heading into the holidays, we see people with a Google Home device—which enables voice shopping with the Google Assistant—are using their voice to most frequently buy or add everyday essentials like paper towels or pet food to their shopping lists. We’re also seeing people using voice to find other types of products to prep for the holidays —including kitchen tools like basting brushes to perfectly glaze those Thanksgiving dishes, toys to slip under the tree, or fuzzy blankets to keep warm by the fireplace.


Whether you’re researching on your phone or shopping with your voice, we wish you happy deal-hunting this holiday season!

We’re introducing new mobile improvements to shopping experiences on Google.com to help you browse, research and compare items on your holiday gift list.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Featured snippets, SEO consistency & user experience appeared first on Search Engine Land.

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Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for...

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Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land.

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These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land.

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